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Microsoft Dynamic CRM

Microsoft Dynamics CRM is a multi-lingual Customer Relationship Management software package that focuses mainly to empower your business operation in sales, marketing and services. As a result, you can have a better understand and support to your customers and drive a profitable relationship. This extended CRM platform can also be customized to meet many different demands with a clear range of features and benefits for both end-users and administrators.

Customer relationship management (CRM) is an important business strategy that differentiates an organization from its competition. Organizations that pay attention to customers and take actions to improve the customer experience gain a competitive advantage.

Historically, organizations built structure around the products and services they create and sell. The focus was on:

  • Achieving economies of scale through mass production
  • Product innovation
  • Mass marketing and product branding
  • These are important considerations, but they do not take the customer experience into account. Customers are not loyal to businesses that focus on these areas alone.

    The goal of CRM is to provide a complete view of the customer experience with the organization. When an organization understands all the interactions that form the customer experience, it gains important information about its customers’ needs. The organization can then use this information to be more effective at meeting customers’ current and future needs. It can also identify customers whose needs cannot be met profitably.

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